The logo was considerably increased for brand recognition and impact, and vivid pantone colours were used as a backdrop for each model. The result gives a premium feel and helps Gtech separate and stand out from other vacuum cleaner brands. 
After the re-design of the sweeper packaging a discussion arose around the product imagery. It was felt that the quality of the CAD renders was not a true representation of the product therefore photography was needed.

A studio photographer was sourced and a photo shoot organised. The result – a selection of high quality, clear, images that really show off the product.
Deliverables: Art Direction, Packaging Design & Artwork
Project completed whilst working as part of a team at Gtech
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